Welcome to SWS | Login |

Developing animation opportunities in China

UK / China Animation Forum
6 - 7 December 2010

China is now officially the second largest economy in the world and continues to grow, despite the global recession, at nearly 9% p.a.

The animation industry in China is also expanding fast and is viewed as representing a significant growth sector, attracting Government support at both national and regional levels through preferential taxation, industry funding and the establishment of industry parks..

Yet whilst a “service model” has generated inward investment into China through the provision of animation production pipelines to Western media and games production companies, the Chinese sector has been less successful in developing content propositions for export despite a massive increase in domestic production volumes in recent years.

The UK / China Animation Forum will explore the potential for trade and collaboration between the two countries, focusing on the opportunities for animated content – both on traditional platforms and emerging digital technologies. Specific market opportunities have been identified in the generation of IP which can be exploited across multiple platforms, including publishing and merchandising, and also for digital content which can be accessed via mobile devices.

The Forum

A delegation of 10-15 UK digital animation companies will visit Beijing in China and take part in the two-day Forum, 6 - 7 December 2010. The Forum will include presentations, opportunities to display UK and Chinese animation work, panel discussions, networking events and one-to-one business meetings.

The Forum, which is being organised my Mark Leaver from Parameter, will provide UK digital animation businesses with an unrivalled package of market entry support including pre-market training and advice, active networking opportunities, introductions to Chinese businesses representing both potential clients and partners and the organisation of company visits to further understanding of the sector in this rapidly growing marketplace.

How to apply

For more information click here to download a copy of the UK / China Animation Forum flyer.

To download a copy of the application form click here.

NB: Please note that there will be an opportunity to combine the China trip with a supported market visit to the Asia TV Forum (ATF) event in Singapore, 8 – 10 December. For more information and details on how to apply click here to download a copy of the ATF flyer..

Pre-market briefings will take place as follows:

Tuesday 9 November 2010, 1400 to 1700 - Bristol, South West Screen offices
Wednesday 10 November 2010, 1400 to 1700 - Manchester, Manchester Digital Development Agency offices

UK Forum Producer – Mark Leaver:
Tel: 07764 900003
E-mail: mark@parameter.org.uk

UK Forum Co-ordinator – Johanna Bolhoven:
Tel: 07717 755846
E-mail: johanna@parameter.org.uk

NB. South West Screen has supported a number of UK / China initiatives with the intention of building towards this visit. This has included:

On Tuesday 21st September 2010, an exclusive showcase and networking event was held at Bristol’s Watershed for South West digital animation companies to meet a delegation of leading Chinese digital media and animation companies who were visiting the UK as part of a high profile mission organised by the Chinese Ministry of Commerce.
On Monday 1st March 2010 a presentation and Q&A by Karen Cheng, Senior Trade Advisor at the UK Embassy in Beijing took place at Bristol's Watershed. Karen gave an overview of the animation sector in China, its scale and potential but also its structural difficulties – for example, concerns regarding copyright.

To listen an audio recording of the event, click the play button below.

To access a copy of Karen's Powerpoint presentation, click here.

To access an audio podcast of the event, click here.

This event is being supported by:

UKTI