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How far is Bristol from Plymouth?!* It’s only when you get out and about that you realize how big the South West region is. With busy diaries, it’s difficult scheduling in visits to all parts of the South West, but our trip to the Antony House stately home really brought home how important it is to get out on the road to see what is going on and meet the people who are making it happen.
Fiona Francombe, our Production Services Manager, and I were invited down to the National Trust property, Antony House, for a chat about the best way to promote Tim Burton’s new film, ‘Alice’, which is due out in the UK in July next year.
They can’t give much away about the film too far ahead of the launch date, but, with the property manager about to go off on maternity leave, they want to get some ideas down so that they can roll out a joined up PR campaign when the time is right.
Fi and I drove down to Plymouth in torrential rain to meet with the National Trust’s Rebecca Miller and Sabine Eberle as well as representatives from Visit Cornwall. The National Trust has worked with our opposite number, Screen East, promoting the 2005 feature film ‘A Cock & Bull Story’ with Steve Coogan. They are keen to work with us on a regional and national level using the publicity surrounding a film launch to attract new visitors to their properties.
A film launch offers all kinds of opportunities: from arranging a premiere at the film site to spin-off exhibitions and themed tie-ins. Rebecca and Sabine have plenty of pictures taken during filming of the crew at work, which they will put into a ‘behind the scenes’ exhibition. On a more general level, they’d also like to work with us on a ‘movie map’ of the region, showing where high profile films have been shot. With ‘The Young Victoria’ just out, which was partly shot at Wilton House in Wiltshire, and ‘The Boat That Rocked’, which was filmed in Portlans and is out in April, there are already three big features from the region to add to a ‘movie map’. It would be a great feature for our new website, so now it’s just a question of getting our tech gurus to make it happen.
It was, in the end, a whistle stop visit to Torpoint (Antony House is just the other side of Plymouth Sound) and sadly the rain did not let up at all for our mammoth drive back. The long drag was punctuated by a flurry of publicity surrounding the question of whether ‘Casualty’ will move from Bristol to Cardiff. Inside Out West is running a feature on the story tomorrow night and had put out a press release, so we were fielding calls and putting up speakers for the local press.
All in all, a constructive meeting, and it will be interesting to see whether the National Trust can attract new and younger visitors thanks to their association with this, and other, films. Now we’ve just got to get that movie map up and running….
*the answer, by the way is 122 miles! Web ED.
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